Pepsi Naija, the Nigerian soft drink company, has announced Crowd Kontroller as its brand new DJ brand ambassador.
To the delight of the audience, the talented DJ was announced as the latest brand face at the 8th Africa Magic Viewers’ Choice Awards after-party.
DJ Kontroller joins DJ Spinall, DJ Obi, DJ Cuppy, and DJ Exclusive on the list of Pepsi Naija’s DJ ambassadors, and will now appear in Pepsi campaigns.
In response to the selection of DJ Crowd Kontroller as the new face of the Pepsi brand, Segun Ogunleye, General Manager, Marketing, Seven-Up Bottling Company, stated: “We are happy to be adding DJ Crowd Kontroller to our list of Naija-made brand ambassadors. DJ Crowd Kontroller’s talent, skills, and connection with the Nigerian entertainment audience align with the aspirations of the Pepsi brand. We will be working together to create more memorable experiences for the Nigerian consumers.”
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DJ Crowd Kontroller said of his new role with Pepsi: “I am honored and delighted to be associated with Pepsi, which has a long history of supporting the Nigerian entertainment industry. Pepsi has built a relationship with Nigerian youth over the years, and I am excited to embark on this adventure with the Pepsi Naija brand and music fans across the country.”
Pepsi Naija is well-known for its support of the Nigerian music industry, and it was the first brand to hire DJs as brand ambassadors. It revolutionized the Nigerian music scene in 2018 with the ‘Refresh the Mix’ campaign, which announced its first set of DJ ambassadors.
Top music acts such as Wizkid, Burnaboy, Davido, Tiwa Savage, and rave duo Rema and Ayra Starr are among the growing list of Pepsi ambassadors.
DJ Crowd Kontroller is well-known for his ability to keep crowds dancing and on their feet. He has a mixtape collection and a hit single titled ‘Money Sweet,’ which features Orezi.