Congratulations to Nnamdi Okafor, who has recently been named by entertainment firm Sony Music as the new lead for Digital Services and Partner Management operations across Africa. This joyful news was made public at the company’s end-of-year party, which was hosted at the Africa headquarters in Johannesburg, South Africa.
Nnamdi Okafor joined Sony Music Entertainment in 2019 as a Digital Specialist for West Africa. He was in charge of significant digital accounts (such as Spotify, Apple Music, Boomplay, YouTube, and TikTok), as well as devising content strategies and overseeing CRM campaigns for local and worldwide musicians.
He had the much-needed edge over a pool of individuals competing for the new role since he had exhibited exceptional sensitivity and skilled deployment of creative tactics in handling brands and product campaigns.
Nnamdi’s contributions have been astonishing and beneficial in less than 18 months of working with Sony Music. He has had a significant impact on the business’s growing verticals, increasing their market share, and breaking multiple music talents globally, including top-selling artists such as Gyakie, Ruger, Lojay, Mayorkun, T-Classic, Davido, King Promise, and Wizkid, as well as contributing to international campaigns for Lil Nas X, Beyonce, Elevation Worship, Adele, BTS, and Doja Cat, to name a few.
He has collaborated closely with DSPs and UGC partners to participate in and manage the launch of several campaigns, including Apple Music’s Africa Now Radio’s flagship episode, which featured KDDO (Kiddominant), Gyakie as the first African cover star for Spotify’s EQUAL campaign, Ruger’s Dior TikTok campaign, Boomplay’s For Your Ears Only FYEO and YouTube Shorts launch.
Oluwaseun Lloyd, General Manager for West Africa, expressed his excitement at Nnamdi’s promotional success, saying, “In every business today, you must have a thriving technological department.” Our company is entirely digital at Sony Music WA, and we discovered a terrific candidate in Nnamdi Okafor to oversee the digital department with his experience and drive.
We wish him all the best in his new role as he takes us to greater heights.”
Still full of commendation for Nnamdi Okafor, Taponeswa Mavunga who is the Director of Africa at Sony Music’s UK office and has worked with Nnamdi on numerous artistes roll-out and launch campaigns said; “Nnamdi is a hands-on executive and his reputation in the digital space is exemplary. He is also a genuine music man with incredible relationships across the board. These qualities make him perfect for this new role and I’m excited about this next chapter.
Nnamdi was also awarded a Recognition Master award by the MD of SMEA at the end-of-year event in South Africa, and he has committed not to desist in his efforts to produce with remarkable leaps.