In the first live auditions of the Lush Hair Pink Belle competition, which took place in September 2021, not fewer than 17 beautiful ladies came out of 500 entries.
Lush Hair Nigeria hosted over 50 ladies who were selected from the entries submitted and who checked the criteria for moving the ladder. Of these 50 ladies, 17 had golden tickets that automatically qualified them for the next phase of the final selection that will produce the 6 Lush Pink Belles.
Lush Pink Belle is a project called “The Face of Lush” designed to give existing and aspiring models opportunities, looking for a career in modeling. For the next year, the selected models will win cash prizes and automatically become brand faces.
Every Nigerian lady between 17-35 years was encouraged to seize this opportunity, as a brand that believes in beauty diversity and inclusiveness. The first round of selections started with an online competition, which encouraged participants to send in their video recordings stating why they want to be Lush Models and why they are the most eligible to be Lush’s next face.
Beautiful young women in different sizes, skin tones, facial structures, and ethnic backgrounds appeared radiant in a black ensemble, ready to face up to the stage with their polaroid, to convince judges why they deserve to be Lush Pink Belle.
Members of the panel included Denrele Edun, winning personality of TV and Lush Hair Ambassadors; the beauty artist Leke Olanrewaju; the extraordinary photographer Nmeka Praise; the smart courage and fashion styler; and the official hairstylist Lush Hair; and the ambassador of Lush Hair, Amanda Dara.
Lush Hair, also present at the auditions, remarked that the Lush Pink Belle Project deepens beyond its appearance on the surface.
Lush Hair believes that beauty is unlimited and encourages every African lady, regardless of height, skin tone, body size, ethnicity, etc., to stay comfortable in her skin; thus every woman is pretty and deserves an opportunity.
“Taking this into account, the careful selection of judges from various fields who are professionals and reputable enough to have made significant distinctions in the beauty, fashion and entertainment sector was actually informed. With their extensive experience, we believe that the brand will end up with the most appropriate models that will easily represent the brand, “She said.