The Season 2 debut of Euphoria, starring Emmy winner Zendaya, garnered 2.4 million viewers across all platforms on Sunday night, according to HBO, making it the best digital premiere performance of any HBO program on HBO Max since the service’s introduction last May.
Season 2 premiere numbers were “nine times greater” than Season 1 premiere ratings in June 2019, despite the absence of HBO Max at the time. It is also worth noting that the 2.4 million viewers across all platforms for Euphoria Season 2’s debut only include those who viewed it right away. When a result, as individuals catch up and watch at their leisure, the numbers will likely rise this week and beyond.
The network stated that the second-season premiere of the Sam Levinson-created series performed nine times better than its Season 1 premiere in digital watching, which occurred in June 2019 through HBO Go and HBO Now. HBO did not offer a viewership figure for Euphoria’s linear broadcast Friday night; for its series debut, that figure was 577,000 and rose to almost 1 million, including a repeat.
The Season 2 debut was the top-ranked asset on HBO Max on Sunday, according to the network, a claim supported by a flurry of tweets last night saying the HBO Max app was collapsing about 9 p.m., when the episode was released.
In all, HBO reported that the Season 1 premiere and following episodes occupied eight of the top ten rankings across series assets on HBO Max yesterday night.
Euphoria, based on the Israeli series of the same name, is developed, written, directed, and executive produced by Sam Levinson and centers on the interweaving lives in the village of East Highland, where 17-year-old Rue (Zendaya) must find hope while juggling the strains of love, grief, and addiction.