Davido signed on as a global brand ambassador for PUMA.

PUMA has signed a long-term deal with Davido, one of Africa's most successful musicians, demonstrating the company's commitment to the continent's rapidly growing market.

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Davido signed on as a global brand ambassador for PUMA.

Davido has become a cultural ambassador for his native Nigeria as well as a prominent voice for human rights on the continent, with more than 20 million followers on social media and four successful albums to his credit.

“We couldn’t be happier to welcome Davido to the PUMA family!” said Johan Kuhlo, PUMA’s EEMEA Distribution General Manager. “PUMA has deep roots in Africa, football, and beyond throughout its history.” Signing Davido demonstrates both a clear commitment to Africa as a key market and the growing global relevance of African culture. “

“We are proud to welcome Davido to the PUMA family,” said Mrs. Ayo Amusan, Executive Director, Persianas Retail Limited, the PUMA distributor in Nigeria. Our customers, as well as Davido’s fans around the world, can expect to see the magic that can happen when two iconic brands like Davido and PUMA join forces. “

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Following today’s announcement, Davido will represent PUMA in Sub-Saharan Africa, North America, and around the world as a brand ambassador. He’ll be dressed in PUMA’s Sportstyle lines, which include the company’s iconic T7 tracksuits. As a sports fan, Davido will also wear the company’s basketball and football styles. Take a look here:

“Growing up, I saw PUMA play an important part in African sports, sponsoring many different football federations”, said Davido. “I also saw the kind of family PUMA had built with superstars like Usain Bolt, Diego Maradona, Neymar, Jay Z, Nipsey Hussle, Rihanna, and Lewis Hamilton, and I thought, that’s an amazing family to be a part of!”

All of this adds to my enthusiasm for working with this brand and taking it to the next level in Nigeria, Africa, and with fans around the world. “

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