Saturday, June 25, 2022
HomeMoviesAnthill Studios in Nigeria has signed a licensing agreement with Amazon Prime...

Anthill Studios in Nigeria has signed a licensing agreement with Amazon Prime Video.

This is Prime's second exclusive streaming deal with a Nigerian production company.

Amazon Prime Video, the world’s largest streaming service, has signed a multi-year licensing agreement with Anthill Studios, a Nigerian production company.

The agreement, which was announced on Friday, January 7, 2022, grants Prime exclusive global distribution rights to the studio’s back catalog of films following their theatrical runs.

The studio has produced some of Nollywood’s most well-known films in recent years, including Prophetess, Day of Destiny, and Progressive Tailors’ Club, all of which were released last year.

ALSO READ: Tributes are pouring in after Hip Life veteran Scizo was found dead in the United States.

“We want to showcase the very best of Nollywood and authentic African stories to our customers and this groundbreaking deal helps us to achieve that goal,” said Ayanna Lonian, Prime’s Head of Worldwide Major Studio Licensing Strategy.

Expressing his excitement about the deal, Anthill founder and creative director, Niyi Akinmolayan, said it’s an opportunity to do a lot of great things, especially with the bigger audience pool that Prime provides.

He noted that films produced by the studio will start streaming on Amazon Prime Video ‘a couple of weeks’ after the end of their cinema runs in Nigeria.

“The beauty of this is that we can expand the range of stories we want to tell and explore other genre,” he said in an Instagram post.

Prime inked a similar deal with another Nigerian production company, Inkblot Studios, less than a month ago in December.

After making the streamer’s first public appearance in Nigeria at last November’s Africa International Film Festival (AFRIFF), Prime executives announced a serious commitment to Nigerian creators.

“Our ambition for Nigerian creators is beyond Nigeria. It’s to take the beautiful culture of Nigeria and expose it to as many people as possible,” Ukonwa Kuzi-Orizu Ojo, Chief Marketing Officer for Prime Video and Amazon Studios, told Pulse in a private chat.

Amazon has reported it has over 200 million paying Prime subscribers worldwide.

- Advertisement -
Follow NotchPLUG on TikTOk Here
Olafare Oluwabukola
Olafare Oluwabukola
Olafare Oluwabukola, a student of the Computer Science Department of Federal Polytechnic Offa, has come up with another dimensional way of keeping you updated with the entertainment industry in Nigeria as a whole!


Please enter your comment!
Please enter your name here

- Advertisment -

Most Popular